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Charles Dawson

Chief Executive Officer

Charles Dawson is Chief Executive Officer at AutoSense, known for his commercially grounded, relationship-led approach to leadership, safety and business growth. 


With experience spanning healthcare, motorsport events and driver training, he brings a practical perspective shaped by building and scaling organisations in dynamic, high-performance environments. His ‘no opportunity wasted’ mindset has seen him transform a small dental practice into a multi-site business, co-found and scale a driver experience company into a platform incorporating practical driver training and safety and establish an industry body to lift governance standards. 


At AutoSense, Charles leads a connected approach to fleet safety — integrating training, advisory, monitoring technology, and fatigue and sleep health expertise to help organisations reduce risk, build capability and deliver safer outcomes across heavy and light vehicle fleets.

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